Sweet Frostings - Kinetek Media

Winning over one sweet tooth at a time

Content development for a cake design bakery!

Summary

Sweet Frostings in Spokane, Washington is owned and operated by a Mother and Daughter Team, Sally and Jessica Winfrey. Since 2011 Sweet Frostings has been baking delicious deserts in the Inland Northwest. Cupcakes, customs cakes, and cookies that make people smile!

Sweet Frostings partnered with Kinetek to enhance their social media and website with high quality photos and videos instead of hiring an in house digital manager. Using well thought out campaigns Kinetek has helped to increase social media reach and engagement, increased overall sales with spikes in seasonal and holiday campaigns.

Roles We Played

Marketing Strategy
Content Development
Social Media Strategy
Web & Mobile Graphic Design

Services used

Video

Photo

Graphic
Design

Social
Media

SWEET VIDEOS!

As a prominent bakery in Spokane, Washington, and a specialist in custom cakes, Sweet Frostings had unique needs to showcase some of their core offerings.

As part of our ongoing content management and creative strategy, we included videos of their most popular items. Because of the process and talent we had to planned multiple days of shooting to fit their needs and ensure that we were not interfering with their team and production.

National Beer Day = Stout Cupcakes

Understanding a business is what gains most value…we took this St. Patrick’s day best seller as an opportunity to showcase the reality of customization at Sweet Frostings! Yep, Beer, Whiskey and Buttercream!

Summer = MONSTER MILKSHAKES!

Not only was a tremendous impact made on summer with monster milkshakes using photos, this campaign with videos tripled sales and expectations compared to the year before.

Then there is sweet photos

As part of our ongoing content management and creative strategy, we included photography and lots of it! Highlighting weekly bakers choice, seasonal favorites, behind the scenes and more…this Sweet Dessert shop has a grid that screams quality and happiness!

We selected a few to highlight the great lengths we took to get the shot.

Ultimately, a constant flow of quality content we increase social media reach and engagement, increased overall sales with spikes in seasonal and holiday campaigns.

Social Media

Sweet Frostings has a very defined voice for their social media presence. It was imperative for us to never create a departure from that voice.Instead of using iPhone photos and lots of copy we transitioned to captions that let the photos and videos speak for themselves.

The result: Increased sales, increased sharing from local influencers and interest by local media. While working inside the platforms unique variables, we focused heavily on growing organic reach.

Graphic Design / Website

A seasonal business has seasonal moments. Each one a separate story. From birthdays to holidays and cakes to cookies, each has it’s place in a yearly digital marketing strategy.

Every photo used in a Sweet Frostings post can be used on the website, print, and video. Using the best equipment, software, and practice, our photos and footage work across all platforms. That is VALUE!

The Result?

Increased traffic to the Sweet Frostings store, more sales from the content strategy, and stronger branding across a variety of channels, including search engines and social media. The Kinetek team was able to work closely with Sweet Frostings to re-create the unique tone and voice that Sweet Frosting’s customers were accustomed to identifying with.

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increase in holiday sales