What is Social Media Management?
A social media manager creates, schedules, analyzes, listens to, and engages with content on social media platforms such as Facebook, Instagram, Twitter, Snapchat, and Tiktok. Because so many of today’s consumers use social media, it makes for the most effective way to market your brand or business. Consumers interact with businesses via social media as well, whether it’s to contact them, book an appointment, or purchase a product.
What Do Social Media Managers Do?
The role of a social media manager is to implement a marketing strategy by creating and scheduling content that is designed to grow your audience. At Kinetek media, we meet with our clients prior to beginning social media management with them, to determine their marketing goals for social. From there, the social media manager will implement whatever strategy best fits your goals and track the effectiveness over time.
The daily responsibilities of the social media manager are:
- Develops social media content strategy
- Reputation management
- Paid advertisement creation and management
Social media platforms are constantly changing, so you have to stay up-to-date on them as a social manager and learn the latest tools. Trends on social media are brief and you usually have to act fast if you want to participate in them. Having a manager that is in tune with what is currently trending is helpful for your strategy.
Managing Social Media Strategy
Another crucial role of a social media manager is to manage the strategies of each social media account by going on each platform for at least an hour a week. They are active on the accounts by liking others’ posts, commenting, and responding to comments from their followers to build engagement. They also respond to any direct messages you’ve received on that platform using your brand voice and personality.
Benefits Of Social Media Management
Relieves Your Stress
If you are the owner and operator of your company, you will not have the extra time to handle your business’s social media accounts. If you want to see the effectiveness of a social media strategy, you have to remain consistent, which takes a lot of time and planning. By outsourcing your social media management, you will be relieving yourself of a ton of stress. Attempting to handle your business day-to-day, and its online strategy, you will be overwhelming yourself. Assigning someone to manage your business social media accounts, or hiring a creative agency will save you time while providing actual results.
Creates A Seamless Social Strategy
When you hire a social media manager, you have the benefit of watching your social media strategy come together right in front of you without lifting a finger. At Kinetek media we have a team of marketing professionals and designers who carefully curate a social media strategy for each of our clients using their branding assets, fonts, and colors. If you try and do your social media yourself, you might end up with a miss-match feed of random things that don’t speak to your audience well. When outsourcing your social media management, you are guaranteed a seamless strategy and aesthetic-looking feed.
Provides Real Results
Another amazing benefit of using a social media manager, as opposed to doing it yourself, is seeing real results. Watch as your followers, engagement, and brand awareness increase after just a couple of weeks of consistent strategy. Working without seeing results is frustrating, which is why marketing professionals like us are here to help.
Raises Brand Awareness
As we touched on earlier, social media tremendously increases your brand awareness. So much of the population uses social media for more than just entertainment. Instagram has become a platform used by retail businesses to push and sell their products. You can now directly shop from the app itself. The paid advertisement feature will push your posts directly to the screens of your target audience as well. The explore page is another useful feature that showcases other users’ content that you might like, allowing users to find businesses and companies.
Gives Consumers A Visual
Another fantastic benefit of social media management is the visuals that you are able to provide to your consumers through your profile. Your audience will be able to put a face to the name in a way. They can see through your visual content who you are and what you stand for as a brand. Social media allows you to communicate with your audience using photos and videos. You can utilize it to create the visual that you want consumers to associate you with.
Incorporating social media into your marketing strategy is important to consider because of the positive results you will see. If you want to take your business to the next level, social media marketing should be a strong focus. Need assistance with your marketing strategy and social media management? We can help!