Your sales have dropped, traffic is slowing down, and you are beginning to think that your marketing efforts may need to be improved. If this sounds like you, then it may be time to evaluate your website’s marketing strategies.
Having a website alone is no longer enough. If your website has dead links, low-quality images, out-of-date verbiage, or another issue, you prevent your business from properly targeting your consumers. Without proper SEO, keywords, formatting, links, and content, your website will be significantly harder for users to find. You want your audience to be able to quickly find and access your business and essential information about it like where it’s located.
What Can I Do To Improve My Website?
Don’t panic if your website sounds like the one above. A few strategies can help you easily improve your website’s marketing strategies.
1. Improve Your Website’s SEO
Having strong word choice on your website is no longer optional. If you want your website to attract your target consumers, you will want to implement keywords that apply to your business or service. SEO is simpler than it may seem. To achieve a solid SEO you just need a consistent strategy and time.
We did the research so that you don’t have to. Here are some facts about SEO that will help you improve your website.
- Double-check your URL (make sure it’s your business name so that consumers can easily find you).
- Add keywords to your content – whether it’s a video, blog, or subtitles on your web pages, you want to add industry-specific keywords so Google knows what your content is and will properly rank your pages accordingly in search results
- Using high-quality images with ALT text improves SEO
- Companies that incorporate blogs on their website have a higher likelihood of being seen due to the number of indexed pages and links that blogs include.
Doing research on trending keywords for your industry will allow you to better your website’s SEO and ultimately increase your traffic. You will want to accumulate both short-tail and long-tail keywords for your website so that you are hitting every necessary objective. Two helpful resources for this are https://ads.google.com/home/tools/keyword-planner/ and https://www.wordtracker.com/.
Google My Business
If you haven’t yet, claim your business on Google My Business. Google has business features that include essential information about your business on Google Maps, Search, and other Google properties.
4. Use Email Marketing
What is email marketing?
Email marketing is a form of direct marketing that uses emails to promote your business’s products or services. You can utilize email marketing to communicate sales, discounts, facts about your brand, and more. The purpose of sending emails to your audience is ultimately to direct them back to your website whether it’s to purchase products, read your blog posts, or simply learn more.
5. Add Your Website Link To Social Platforms
Last, it’s extremely important not only that you include your website link in all of your social platforms, but also that you are referencing that link in your content captions. This reminds your audience that they can easily access your website, more information about your brand, your products, and so much more via the link in your bio.
For even more marketing tips and tricks follow us on social @kinetekmedia. Need help with your business’s marketing strategy, branding, website, or social presence? We can help!