Your Marketing Guide To Social Media Strategy in 2023
It’s a new year! With a new year rolling in, it’s the perfect time to determine your social media goals for your business. Incorporating social media into your marketing strategy will help you build brand awareness, boost engagement, and drive traffic to your website. Depending on your audience, showing up on social media will allow consumers to better understand and communicate with your brand. Having a visual on social media is the best way for customers to identify your business or brand. Essentially, your audience can see using pictures, videos, colors, branding, and copy, who you are as a brand.
So, Where Do I Start?
Before you jump in and start posting, stop to consider a few important aspects.
- Brand identify
- Brand personality/voice
- Audience/consumer base
Determining your brand identity and voice is typically one of the first steps when starting a new business. If you already have a strong brand identity, the personality and voice will follow to match. Need help with branding or finding your brand identity? We can help.
Knowing your audience is what will tell you what platforms to focus on. For example, if the majority of Instagram users are 30 and below, you would want to focus on that platform if that matches your target audience. If your consumers are gen z, then you would definitely want to consider Instagram in your strategy. For some of the other platforms like Facebook, Linkedin, and Tiktok, you will want to do research to determine whether your consumers are using them.
Next, you will want to utilize these tips, tricks, and trends that we put together in order to maximize your social media efforts in 2023.
How To Maximize Your Social Media Efforts
1. Set goals for your social media
What are you hoping to accomplish with social media? Building a following on social media helps your credibility. Start with realistic goals that you can actually work on. Here are some good starting goals for a business that’s just beginning its social media following.
- Gain 1,000 followers
- Post 2-3 times a week (if not more)
- Respond to comments
2. Create consistent branding
Users are most likely to engage with accounts that are confident in their style. Whether this is through the colors and fonts you use in graphics or the overall style of photos you post, consistency is key.
Your brand voice is the personality that comes through when you’re communicating using social media. The brand voice is what customers relate to and build a connection based on. Once you’ve identified your branding and your brand personality, it’s crucial to keep those factors consistent throughout your post strategy. Need help with your logo and branding? We can help!
Instagram, Facebook, and Linkedin users love to share content that encourages, resonates with, or entertains them. Users are more likely to share and re-post content that is useful, entertaining, original, and or tells a story. Typically, shareable content is beneficial for others in some way. Try creating a carousel post with useful information, words of encouragement, or interesting art that other users will likely want to re-post.
While Instagram used to be a photo-sharing app only, videos are taking over every feed. But if videos aren’t your thing, you can transform your photos or even existing stories into a reel. Instagram also has a feature that allows you to use live photos in your reel as video clips. Because of their popularity, incorporating short-form videos in your social media presence will increase the posts’ reach. High reach on posts allows them to be seen by many users.
5. Photo Dumps
Photo dumps are a popular trend surfacing social media platforms, specifically Instagram, where you post multiple photos from your camera roll that do not necessarily have to go together or relate. The best part about this trend is that it doesn’t have to be beautiful! Instead, they are a great way to show your followers what you’ve been up to on a day-to-day basis.
6. Use Trending Audio
It’s no secret that reels using trending audio receive the most views. With the new feature of adding music to photos, the same is true! Spending time to find trending sounds and music is a great way to connect with a broader audience.
7. Interact with your audience
The best way to increase engagement from your audience is to interact with your audience. Encourage your followers to tag them in their photos that include your brand so that you can repost them to your story. This will help your followers feel validated and seen which will encourage them to continue interacting with your brand. Another great way to interact is to respond to comments you receive on your posts with a question. This encourages conversation which helps you to build relationships with your consumers.
Social media is such a vital asset for marketing strategies. Whether you are just starting a business, or have been in business for decades, it is still crucial to stay up-to-date on current marketing trends. We don’t see social media going anywhere in the near future, so It’s definitely worth considering. Need help managing and creating your social media presence? At Kinetek media we have a team of creative marketing professionals who can help. Get started today.